AI Member Service Solutions: Elevating the User Experience – Credit Union Times

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Although a significant amount of member service occurs through a financial institution’s contact center, it’s important to consider that the member journey is far more expansive. There are countless opportunities to build trust and loyalty even when a live agent isn’t present. Institutions looking to improve service must consider every touchpoint with an eye for streamlining, improving and enriching the member experience; after all, 92% of respondents in a Motley Fool survey indicated that quality member service is one of the most important factors when choosing a bank, tied only with security and fraud protection.

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That’s just one reason why many financial organizations are turning to artificial intelligence member service solutions – not as a replacement for the member service team but as an extension of its resources.

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