Healthify announces integrated AI health platform, Swiggy partnership and rebrand – ETBrandEquity

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Tushar Vashisht, CEO and co-founder of Healthify”>
Tushar Vashisht, CEO and co-founder of Healthify

Healthify (formerly HealthifyMe) has announced the launch of its integrated health AI platform that redefines personal wellness. Created to expertly recognise, analyse and respond to dietary, fitness, stress and sleep patterns, Healthify’s AI solutions tailor health plans to each user’s specific needs. And with partnerships with food delivery apps – Healthify hopes to fulfil its advice as well.

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Healthify’s AI solutions include its conversational AI coach Ria, its Coach copilot, who collaborates with the company’s 1000+ coaches to enhance efficiency and the next generation of Snap – its photo-based nutrition tracker. The blend of advanced AI with everyday practicality marks a significant shift in weight & wellness management— a first in the global health and fitness space.

‘Ria’ offers customised health advice that adapts to individual lifestyles and goals. Some of the aspects taken into account include a user’s schedule, meals during the day, which it can capture via photos, blood sugar levels, activity levels and dietary preferences.

‘Snap’ allows users to take a photo of their meal and instantly identifies different types of food and calculates its nutritional content, including calorie count. The next generation announced by Healthify is also now 40 per cent more accurate than earlier and recognises global foods as well (over 1 million).

Healthify has also announced a partnership with Swiggy, bringing convenience to healthy eating. With Ria’s smart dietary recommendations, users can effortlessly order aligned meals through the Healthify app, simplifying sticking to a healthy diet.

The company has also revealed a fresh brand identity, transitioning its name to ‘Healthify’ and paving the way for a new, user-friendly and AI-centric app design. This AI-first interface provides an intuitive user experience, making it easier for users to navigate their health and fitness journey and to utilise the AI-driven health insights effectively.

Tushar Vashisht, CEO and co-founder of Healthify, shares his vision, “At Healthify, we’re on a mission to revolutionise global health through the power of AI and human coaching. Today, we take a monumental step forward with the launch of our all-new App, introducing the next-gen coach co-pilot and Ria 2.0, the most intuitive AI coach for holistic wellness.”

“Our advancements in AI-powered photo-tracking with Snap and our strategic partnership with India’s top food delivery app, Swiggy, represent significant milestones in making healthy living accessible and actionable. As we streamline our approach and adopt the ‘Healthify’ brand, we stand ready to make a global impact. We’re excited to lead the AI-driven revolution in personalised health and fitness,” he adds.

HRX by Hrithik Roshan and Eatfit open HRX Cafe

The Mumbai store’s inauguration marks the commencement of a mission to establish HRX Cafes in various locations by the year’s end. This expansion mirrors the brand’s dedication to nurturing a community of health-conscious individuals seeking nourishment and good nutrition in every meal.

  • Published On Dec 13, 2023 at 05:10 PM IST

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