Immerso AI and Yotta Partner to Boost GenAI for Bharat – Analytics India Magazine

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Immerso AI, a leading generative AI company under the Eros Investments Group, revealed a strategic partnership with Yotta during the Vibrant Gujarat 2024 event. This collaboration aims to revolutionise generative media by utilising NVIDIA’s Omniverse platform and high-fidelity custom development.


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The focus is on creating high-quality movie characters from the Eros Now library, developing conversational AI, and crafting avatars and characters for gaming and various use cases.

The project will take advantage of the NVIDIA-powered reference architecture and NVIDIA Infiband Networking infrastructure, set to be implemented by Yotta in Q1 2024. Furthermore, Immerso AI plans to tap into the local talent pool by leveraging the recent partnership involving the government of Gujarat, GIFT City, and Immerso AI Parks with an investment of 16,000 crores for research, development, and deployment.

Vishal Dhupar, managing director of NVIDIA, South Asia, emphasised India’s potential in harnessing generative AI to address significant challenges. He stated, “India has the rich talent, vast scale, and deep pools of data to harness generative AI to help solve the nation’s and the world’s greatest challenges.”

Mona Khandhar, principal secretary, Gujarat government, expressed satisfaction with leading companies like NVIDIA, Yotta, and Immerso AI collaborating in the generative AI space, foreseeing Gujarat playing a pivotal role in the future of deep technology for digital India.

Ali Hussein, CEO of Immerso AI, highlighted the significance of the partnership in the year of generative media, emphasising infrastructure and performance as crucial elements in the generative media and gaming landscape.

Sunil Gupta, co-founder & CEO of Yotta, emphasised the dedication to harnessing AI’s power to transform various industries in India, indicating that through Immerso AI’s capabilities, they aim to significantly enhance the media & entertainment sector, particularly in movie production and gaming development.

With more than 60 startups dedicated to generative AI solutions, the Indian generative AI landscape received over $590 million in funding as of May 2023. As 2024 unfolds, it is poised to be a pivotal year for the development of the generative AI ecosystem in India, cutting across various industry verticals.

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