Revolutionising festive marketing: Hyper-personalised campaigns with conversational AI – Adgully

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Authored by Gaurav Singh, Founder and Chief Executive Officer, Verloop.


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Black Friday, the shopping extravaganza that kicks off the holiday season, presents a golden opportunity for brands to engage with their customers and boost sales. In the digital age, where communication is key, Conversational AI emerges as a game-changer for brands aiming to inform their customers about Black Friday sales through hyper-personalized campaigns via WhatsApp commerce, Facebook and Instagram. But manually creating and executing the campaigns can be a bit of a struggle for brands.

Unlocking Automated Hyper-Personalisation with Conversational AI

  1. Understanding Customer Preferences

Conversational AI’s advanced analytics and customer profiling capabilities enable brands to gain deep insights into customer preferences. By analysing past interactions, purchase history, and browsing behaviour, brands can understand what resonates with each customer individually. This knowledge forms the foundation for crafting hyper-personalised campaigns that speak directly to the unique interests of every customer.

  1. WhatsApp Campaign Builder

Conversational AI WhatsApp campaigns empower brands to create highly customised and interactive campaigns on the world’s most popular messaging platform, automatically. With a user-friendly interface, brands can easily design message templates, multimedia content, and calls to action that resonate with their audience. This not only enhances the customer experience but also increases the likelihood of conversion. And not to forget the takes down the challenge of crafting these messages manually.

Leveraging WhatsApp for Black Friday Announcements

  1. Timely and Targeted Notifications

With a powerful Conversational AI like on WhatsApp, brands can send timely and targeted notifications about Black Friday sales directly to customers’ smartphones. Leveraging the immediacy and intimacy of WhatsApp, brands can ensure that their messages reach customers in real-time, creating a sense of urgency and excitement around the upcoming Black Friday deals. It can even help in solving the cart abandonment problem plaguing the FMCG industry.

  1. Interactive Shopping Experience

It allows brands to create interactive and immersive shopping experiences. From showcasing product catalogues to enabling quick replies for personalized recommendations, brands can guide customers seamlessly through their Black Friday offerings. This interactivity not only engages customers but also simplifies the purchasing process, enhancing the overall customer journey. And even completing the payment process from the same platform.

Extending Reach to Facebook and Instagram

  1. Cross-Platform Integration

Conversational facilitates cross-platform integration with campaign builder, extending the reach of Black Friday campaigns beyond WhatsApp. By seamlessly connecting with Facebook and Instagram, brands can create a unified marketing strategy across multiple channels, ensuring a consistent and impactful message reaches customers wherever they are.

  1. Rich Media Content

Leveraging the visual appeal of Facebook and Instagram, brands can use the AI solution to incorporate rich media content such as images, videos, and carousels into their Black Friday campaigns. This visually compelling content enhances the storytelling aspect of promotions, capturing the attention of users scrolling through their feeds.

Streamlining Post-Sales Support with Conversational AI

The holiday sales season often brings a flood of post-sales queries, and this Black Friday sales won’t be any different. Efficiently managing this surge is a critical challenge for businesses. Conversational AI efficiently navigates through the high volume of repetitive queries that commonly arise during this period. By automating responses based on predefined workflows, the AI system can address routine inquiries such as order status and shipping details, instantly resolving 90% of repetitive issues.

This not only ensures a rapid response to customer queries but also allows human agents to focus on more complex issues, contributing to a more efficient and streamlined post-sales support process. With the continuous learning capabilities of Conversational AI, the system evolves over time, becoming increasingly adept at resolving queries and reducing overall resolution times, providing a valuable asset for businesses navigating the holiday rush.

As Black Friday approaches, brands looking to elevate their marketing strategy should turn to Conversational AI as a powerful strategy. By harnessing the power of hyper-personalisation, brands can inform customers and interact about Black Friday sales in a way that resonates on a personal level. Whether through WhatsApp, Facebook, or Instagram, Conversational AI empowers brands to create cohesive and engaging Black Friday and other holiday experiences, driving customer satisfaction and maximizing sales in the process. It’s time to embrace the future of marketing with conversational commerce and make this Black Friday unforgettable for your customers.

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