Top 20 Generative AI Tools & Applications in 2024 – eWeek

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Generative AI applications and tools generate original content based on the training they receive from massive AI models, datasets, and neural networks.

The largest technology companies in the world and nascent AI startups alike are releasing new generative AI solutions on what feels like a minute-by-minute basis, making it difficult to keep up with this emerging technology.

To provide a comprehensive look at the generative AI tooling landscape at this moment, we’ve compiled this detailed guide to the top 20 generative AI applications and tools. These generative AI tools were selected based on their current popularity and accessibility, their relevance and/or uniqueness to the market, and their potential for growth and AI innovation in the near future.

Comparison Chart: Top Generative AI Tools & Applications

Please note: This comparison chart compares the top 10 leading generative AI apps and tools. For the full list of 20 top generative apps tools, see below the chart.

These AI tools cover a wide range of functions and generative AI use cases, though many of the most prominent tools today are large language models (LLMs) and content generation tools. Compare the leaders:

Tool Company Best For Use Case(s) Starting Price
GPT-4 (ChatGPT) OpenAI Best LLM and Content Generation Ecosystem Large Language Model (LLM), Chatbot, Content Generation
  • ChatGPT: Free
  • GPT-4 Input: Starting at $0.03 per 1,000 tokens
Microsoft Copilot Microsoft Best AI Copilot(s) for General Business Use AI Assistant, Business AI, Embedded AI, Chatbot, Content Generation Free
Gemini
(Formerly Bard)
Google (Alphabet) Best for Real-Time Online Resources and Connectivity Large Language Model (LLM), Chatbot, Content Generation Free
GitHub Copilot Microsoft/GitHub/OpenAI Best for Coding Quality Assurance Code Generation
  • Individual: $10 per month, or $100 per year
  • Business: $19 per user, billed monthly
Claude Anthropic Best for Ethical and Secure Business Content Generation Large Language Model (LLM), Chatbot, Content Generation, AI Assistant Free via claude.ai
Cohere Generate (Command) Cohere Best for Straightforward API Integration Large Language Model (LLM), Business AI, Content Generation
  • Playground: Free, limited access for nonproduction use cases
  • Input: Starting at $0.30 per 1 million tokens
Synthesia Synthesia Best for AI-Powered Video Creation and Avatars Video Creation, AI Avatar Generation $22 per month, billed annually
DALL-E 3 OpenAI Best for Accessible Image Generation Image and Art Generation App embed: Starting at $0.04 per image

Via ChatGPT Plus: $20 per month

Midjourney Midjourney Best for Advanced AI Image Editing and Generation Image and Art Generation $8 per month, billed annually, or $10 billed monthly
Jasper Jasper AI Best for Digital Marketing Content Generation AI-Driven Marketing Campaigns, Project Templates, Content Generation and Optimization $39 per seat per month, billed annually, or $49 per seat, billed monthly

Top 7 AI Chatbots

OpenAI icon.

OpenAI icon.

GPT-4 (ChatGPT)

Best LLM & Content Generation Ecosystem

GPT-4 is OpenAI’s latest iteration of its Large Language Model (LLM), developed following the enormous success and widespread adoption of GPT-3 and GPT-3.5. Compared to previous iterations, GPT-4 is more creative and accurate while also being safer and stabler.

Many of the other top generative AI vendors on this list have built their products on a GPT-3 or GPT-4 foundation, as the tool — and the greater OpenAI ecosystem — is one of the most mature, well-researched, and well-funded in the artificial intelligence market today.

ChatGPT is OpenAI’s most popular tool to date, giving the everyday user free access to basic AI content generation. For users who require more processing power and capabilities, paid plans are available for individuals and for teams who want to collaboratively use this type of technology.

Pros & Cons

Pros Cons
More extensive safety checks and training than previous versions. Does not access current events or data from after April 2023.
Updates to the ChatGPT interface support image and audio inputs. The free version of ChatGPT can occasionally be buggy.

Pricing

Pricing for GPT-4 and ChatGPT all depends on how you want to use each tool:

GPT-4

  • GPT-4 Turbo: $0.01 per 1,000 input tokens; $0.03 per 1,000 output tokens.
  • GPT-4 (gpt-4): $0.03 per 1,000 input tokens; $0.06 per 1,000 output tokens.
  • GPT-4 (gpt-4-32k): $0.06 per 1,000 input tokens; $0.12 per 1,000 output tokens.

ChatGPT

  • Free: $0 for limited features for individual users.
  • Plus: $20 per user, billed monthly; primarily designed for individual users.
  • Team: $25 per user per month, billed annually, or $30 per user, billed monthly.
  • Enterprise: Pricing information available upon request.

Key Features

  • Large multimodal model with knowledge as recent as April 2023.
  • Accepts image, audio, and text inputs, depending on the selected model and plan.
  • Ability to save and access conversation history.
  • API available for developers who want to integrate ChatGPT into their apps and products.
  • GPT-4 Turbo version available for high-powered, lower-priced GPT-4 with 128K context.
Some of the most useful features in ChatGPT's latest iteration allow users to generate imagery with built-in support from DALL-E 3; they can also chat with ChatGPT via voice commands.
Some of the most useful features in ChatGPT’s latest iteration allow users to generate imagery with built-in support from DALL-E 3; they can also chat with ChatGPT via voice commands. Source: OpenAI.

To learn more about the generative AI technology of ChatGPT, see our in-depth guide: ChatGPT: Understanding the ChatGPT ChatBot

Google Gemini icon.

Google Gemini icon.

Gemini (Formerly Bard)

Best for Real-Time Online Resources & Connectivity

Gemini, formerly known as Bard, is considered Google’s response to ChatGPT. It is an AI chatbot and content generation tool that runs on Gemini 1.0, Google’s latest LLM that is performing well in all kinds of tests, including for massive multitask language understanding (MMLU). Similar to competitors like ChatGPT, users can submit their natural language queries and receive quick, detailed responses from the chatbot.

What sets Gemini apart is its connection to Google’s real-time search results and relevant Google app extensions. Unlike ChatGPT, which currently has a knowledge cutoff of April 2023, Gemini can respond to users’ queries with current Google search results and data as supporting resources.

Additionally, all users — including free-plan users — can enable certain Google extensions, like Google Maps and YouTube, to help them plan trips or research video content. Gemini for Google Workspace is expected to be more widely released soon.

Pros & Cons

Pros Cons
Google extensions connect generated responses to relevant results. Does not store conversation history as some competitors do.
Real-time internet data powers Gemini responses. Free version cannot be accessed through Google Workspace accounts.

Pricing

  • Gemini: $0 for limited features.
  • Gemini Advanced: Available as part of the Google One AI Premium plan for $19.99 per month.
  • The first two months of Google One AI Premium are free.

Key Features

  • User-based response rating system.
  • Accessible via personal Google accounts.
  • Extensions enable users to integrate the tool with other useful apps, including Google Maps.
  • Enriched image and text search results.
  • Capable of supporting basic programming and software development tasks.
Without prompting, Gemini's response to my query includes images and links to relevant information about my question. I can also click on one of the other two drafts it has written if I'm not happy with the current answer.
Without prompting, Gemini’s response to my query includes images and links to relevant information about my question. I can also click on one of the other two drafts it has written if I’m not happy with the current answer. Source: Shelby Hiter via Gemini.
After I enabled the free Google Maps extension, I was able to supplement my original search and determine travel time between two destinations on my trip.
After I enabled the free Google Maps extension, I was able to supplement my original search and determine travel time between two destinations on my trip. Source: Shelby Hiter via Gemini.

For an in-depth comparison of two of today’s leading generative AI tools, see our guide: ChatGPT vs. Google Bard: Generative AI Comparison

Anthropic icon.

Anthropic icon.

Claude

Best for Ethical & Secure Business Content Generation

Claude is an AI chatbot, assistant, and content generator offered by Anthropic, an AI startup now worth approximately $18.4 billion. The tool is similar to ChatGPT, but it was specifically designed to focus more on safety and offer a customizable, conversational tone. Many users have praised Claude’s abilities when it comes to comedy, creative content generation, and absorbing feedback about communication style preferences.

Anthropic customers can choose between Claude, the full model and chatbot that can handle more detailed content creation and coding requests, or Claude Instant, the lightweight version that delivers quicker results at a cheaper rate but with fewer capabilities. claude.ai is also available online as a free version of the tool for users who want to test out its most basic features.

Pros & Cons

Pros Cons
Larger context window than many competitors, including ChatGPT. Claude is unable to access the internet.
Red-team prompts help prevent harmful content generation. Claude is not able to understand or generate image content.

Pricing

  • claude.ai: Free for limited access and features.
  • Claude Instant: $0.80 per million prompt tokens; $2.40 per million completion tokens. Context window is 100,000 tokens.
  • Claude 2.0: $8 per million prompt tokens; $24 per million completion tokens. Context window is 100,000 tokens.
  • Claude 2.1: $8 per million prompt tokens; $24 per million completion tokens. Context window is 200,000 tokens.

Key Features

  • Relies on Constitutional AI approach to AI ethics.
  • Can accept written text and document attachments as user inputs.
  • Available in Slack.
  • Backend API for developers.
  • Support for a variety of commonly spoken languages and used programming languages.
In this exchange with Claude, I was able to attach a PDF and get the tool to accurately summarize the document's contents.
In this exchange with Claude, I was able to attach a PDF and get the tool to accurately summarize the document’s contents. Source: Shelby Hiter via claude.ai.

Cohere icon.

Cohere icon.

Cohere Generate (Command)

Best for Straightforward API Integration

Cohere Generate is an LLM-powered text generation solution from Cohere, a fast-growing AI startup with executive leadership that previously wrote and worked on Google’s now-famous Transformer paper. Many of the use cases advertised on Cohere’s site focus on product management and sales, digital marketing, and similar goals, but the tool can be used for software development tasks and other business requirements as well.

Generate is powered by Cohere’s text generation LLM, Command, which has primarily been trained on common business use cases like copywriting, data extraction, and summarization. While the LLM itself is sophisticated and complex, the API keys and documentation that allow users to take advantage of Generate and Command are straightforward.

Users with varying levels of hands-on AI and code development experience can easily access Cohere’s API reference docs for Generate and other Cohere tools, helping them to embed the solution directly into their own business apps while also getting guidance on teams and roles, versioning, and potential errors.

Pros & Cons

Pros Cons
Users can test out models and parameters in Cohere Playground. Only the Command Light model is available for fine-tuning.
Command model provides users with an easy-to-use API. May have more inaccuracies and hallucinations than competitors’ models.

Pricing

With the exception of the free Playground, users must pay to access a version of Command to use Generate. These are the available pricing options:

  • Playground: Free, limited access for nonproduction use cases.
  • Command Default Model: $1 per 1 million input tokens; $2 per 1 million output tokens.
  • Command Light Default Model: $0.30 per 1 million input tokens; $0.60 per 1 million output tokens.
  • Command Light Fine-Tuned Model: $1 per 1 million training tokens; $0.30 per 1 million input tokens; $0.60 per 1 million output tokens.

Key Features

  • Copy content generation with a marketing and sales focus.
  • Free rate-limited usage available in Cohere’s playground.
  • API and SDK documentation and keys.
  • Compatibility with Python, Shell, and Node languages.
  • Compatible with public, private, and hybrid cloud environments.
Cohere Generate offers detailed documentation for its API, including how to set it up, and how to make it work for Python, Shell, or Node, depending on user preference.
Cohere Generate offers detailed documentation for its API, including how to set it up, and how to make it work for Python, Shell, or Node, depending on user preference. Source: Cohere.

Inflection AI icon.

Inflection AI icon.

Pi

Best for Personal & Conversational AI

Pi is an LLM-powered chatbot from Inflection that is primarily designed for casual, supportive, and personalized conversations with its users, though it is also effective at handling business-adjacent tasks like brainstorming product launches or marketing campaign details.

If a user has anything they want to talk through but have some reason they can’t or won’t discuss it with another human, Pi is a fairly effective stand-in for problem-solving, dreaming, and working through personal struggles and big emotions.

Unlike many other competing tools in this space, Pi is less focused on enterprise use cases for generative AI and more focused on creating genuine human experiences. However, its founding company certainly doesn’t seem limited to this type of work: Its founders come from leading tech companies like DeepMind, Google, LinkedIn, and PayPal, as well as venture capital backgrounds. Pi is their only publicly available product at this time, but interested users can now join the waitlist for Inflection’s Conversational API; expect more business applications from this company in the near future.

Pros & Cons

Pros Cons
Users comment on how lifelike the chatbot seems. Not designed for more complex business or technical queries.
Pi is accessible through multiple interfaces and saves data across all of them. Training knowledge does not go beyond November 2022.

Pricing

Pi is completely free to use at this time.

Key Features

  • Discover prompts can help users get conversations started when they’re stuck.
  • Threaded replies keep current conversations going and contextually accurate.
  • Conversational continuity across website, mobile app, Facebook, Instagram, WhatsApp, and text message (via +1 (314) 333-111).
  • Multiple ways to share feedback on Pi’s performance with Inflection, including press-and-hold capabilities and message responses.
  • Built on Inflection’s proprietary LLM, with no third-party APIs involved.
In my original prompt, I asked Pi to help me decide how to ask for a raise. You'll notice in the screenshot that there's an option for me to reply to this current conversational thread so we can more easily stay on topic as the conversation progresses.
In my original prompt, I asked Pi to help me decide how to ask for a raise. You’ll notice in the screenshot that there’s an option for me to reply to this current conversational thread so we can more easily stay on topic as the conversation progresses. Source: Shelby Hiter via Pi.
Up until this point, I had only used Pi on the mobile app and website. I texted this number to see if it worked; not only did it work, but it also immediately recognized who I was from my previous web and app interactions.
Up until this point, I had only used Pi on the mobile app and website. I texted this number to see if it worked; not only did it work, but it also immediately recognized who I was from my previous web and app interactions. Source: Shelby Hiter.

Meta icon.

Meta icon.

Llama 2

Best for Open-Source LLM Access

Llama 2 is the most recent free, open-source collection of large language models from Meta, the parent company of Facebook and Instagram. The open status of this LLM collection means that anyone can use and fine-tune Llama 2 to meet their specific business, security, and privacy requirements, all at no cost.

Meta’s recent commitment to Purple Llama — an initiative that focuses on bringing users into every step of the “testing, improving, and securing” process for generative AI development — underscores this commitment to creating accessible and safe AI technology.

Compared to closed-source competitors like GPT-4 and ChatGPT, Llama 2 comes in smaller model sizes and was trained on more limited datasets. While this may be an insurmountable limitation for some users, for others it’s a distinct advantage: Llama 2’s smaller size makes it possible to operate it on consumer-grade hardware.

Pros & Cons

Pros Cons
Free, open-source licensing. Model parameters and context length are limited.
Models work on consumer-grade hardware. Lightweight design hurts performance against closed-source competitors.

Pricing

Llama 2 is free and open source.

Key Features

  • Free and open-source LLM.
  • Accessible responsible use and getting started guides and Open Innovation AI Research Community.
  • Trained on 2 trillion tokens.
  • Fine-tuned Llama Chat model option.
  • Reinforcement learning based on human feedback.
Llama 2's Responsible Use Guide is free, accessible to all, and uses easy-to-understand language so all users can adhere to safety and ethical use guidelines.
Llama 2’s Responsible Use Guide is free, accessible to all, and uses easy-to-understand language so all users can adhere to safety and ethical use guidelines. Source: Meta.

Hugging Face icon.

Hugging Face icon.

BLOOM

Best for AI Text Completion

BLOOM is an open-source autoregressive large language model from Hugging Face with more than 176 billion parameters that can operate in 59 different languages — 46 spoken languages and 13 programming languages. While many other LLMs offer some multilingual features, BLOOM takes it to a new level with more total languages as well as often underrepresented languages, including Arabic, Indonesian, Vietnamese, Swahili, Tamil, Hindi, and Yoruba. Bear in mind, however, that the tool struggles with accurate and coherent outputs in some of these languages that make up a smaller percentage of its training data.

The primary area in which BLOOM stands out is text completion. For instance, if users provide the tool with an incomplete sentence or a similar prompt, BLOOM can fairly effectively complete that sentence with a single click. If users continue to click, the content continues to generate and, for the most part, stays on topic even several paragraphs later.

Pros & Cons

Pros Cons
Affordable, open-source access to multilingual LLMs. Content inaccuracies in some non-English languages.
Transparently displays information about environmental impact. Paid plans and features can get expensive.

Pricing

Pricing depends on how users choose to deploy the BLOOM solution. These are some of the most common options that are priced directly through Hugging Face:

  • HF Hub: Baseline access to the open-source BLOOM model and other models is free.
  • Pro Account: $9 per month.
  • Enterprise Hub: $20 per user per month.
  • Inference Endpoints (serverless): Pricing information available upon request.
  • Inference Endpoints (dedicated): Hourly rates starting at $0.06 for CPU and GPU instances.

Key Features

  • Text generation via Inference API.
  • Logical text completion.
  • Decoder-only architecture.
  • Content outputs in 46 languages and 13 programming languages.
  • Learned subword tokenizer.
In this text generation demo, I added a brief snippet from an article I wrote about synthetic data. BLOOM was able to complete my content in a way that was logical and fairly accurate.
In this text generation demo, I added a brief snippet from an article I wrote about synthetic data. BLOOM was able to complete my content in a way that was logical and fairly accurate. Source: Shelby Hiter via BLOOM Text Generation demo.

Top 4 Generative AI Tools for Business Use

Microsoft Copilot icon.

Microsoft Copilot icon.

Microsoft Copilot

Best AI Copilot(s) for General Business Use

Microsoft Copilot is an AI assistance technology pioneered by Microsoft for many of its personal and business products. On the personal side, users can take advantage of free AI assistance and content generation through Copilot (previously known as Bing Chat Enterprise) or through integrated Copilot functionality in the Edge browser. There’s also Copilot Pro, which offers more advanced features to both personal and professional users at an additional cost.

But while Microsoft’s Copilot tools for personal use are great, Microsoft has taken the lead and surpassed expectations with its Copilot for business use tools. Depending on the plan you choose, Copilot for Microsoft 365 can be used in nearly any Microsoft 365 product to create new content; summarize existing content, meetings, or emails; rework existing content or data; and more.

Users can also benefit from Copilot outside of office suite tools, enabling AI assistance to support customer service and sales workflows, data analytics, and back-office business operations in tools like PowerApps, Power BI, and Dynamics 365. With the variety of business tools that work with Microsoft Copilot, this could be your one-stop shop for business AI technology.

Pros & Cons

Pros Cons
AI assistance is available for several popular Microsoft apps. Copilot products can be expensive.
Users can build their own copilots with Microsoft tools. Most Copilots require Microsoft subscriptions, which leads to possible vendor lock-in.

Pricing

Prices range widely, especially since Microsoft Copilot technologies are designed for both personal and business use:

Personal Use

  • Copilot (formerly Bing Chat Enterprise): $0 for most users and licenses.
  • Copilot in Edge: $0 in Edge browser.
  • Copilot Pro: $20 per user per month, billed monthly. Can be used by individuals or teams.

Business Use

  • Microsoft Copilot for Azure: No additional costs during its preview phase.
  • Microsoft Copilot for Microsoft 365: $30 per user per month, billed annually.
  • Microsoft Copilot for Sales: $50 per user per month, billed annually; costs may slightly be adjusted for current Copilot for Microsoft 365 and Dynamics 365 Sales Premium customers.
  • Microsoft Copilot for Service: $50 per user per month, billed annually; costs may slightly be adjusted for current Copilot for Microsoft 365 customers.
  • Microsoft Copilot Studio: $200 for 25,000 messages per month.
  • Microsoft Security Copilot: TBD; the tool is currently in early access.

Microsoft Copilot features are also included as part of other Microsoft tools, like Dynamics 365 and Power BI. Prospective buyers will need to review pricing information for these tools separately.

Key Features

  • Copilot chat that includes conversation history, labeling, and third-party plugins.
  • Content generation, summarization, reformatting, and more in most Microsoft 365 tools, including Microsoft Teams.
  • Built-in Copilot functionality in certain Microsoft enterprise-level tools, including Dynamics 365.
  • DIY copilot models available through Microsoft Copilot Studio and Microsoft Azure AI Studio.
  • AI-enhanced contact center and CRM communications via Microsoft Copilot for Service.
Whether you're double-booked, multitasking, or simply want supportive notes to help you remember important points in a meeting, Copilot for Microsoft Teams enables you to quickly summarize what has happened so far in a Teams meeting.
Whether you’re double-booked, multitasking, or simply want supportive notes to help you remember important points in a meeting, Copilot for Microsoft Teams enables you to quickly summarize what has happened so far in a Teams meeting. Source: Microsoft.
When using Copilot in Microsoft Word, users can create content based on attachments.
When using Copilot in Microsoft Word, users can create content based on attachments. Source: Microsoft.

Jasper icon.

Jasper icon.

Jasper

Best for Digital Marketing Content Generation

Jasper is a generative AI copilot, assistant, and content generation tool that gears its solutions to the needs of marketers and digital content creators. Individuals can use the tool to manage SEO and content creation according to one predetermined brand voice, and larger teams can upload multiple brand guides and other instructions to get AI-generated content that aligns with their buyers’ unique personas. Many marketers enjoy using this tool for its versatility and accessibility, especially with its multiple prompts and templates that help them get started on creative tasks.

The tool can be used to create or update both text and images for marketing campaigns, blogs, and social media posts. Beyond simply creating the content, Jasper also provides technical marketing support for SEO and performance analytics, allowing users to accurately measure how their content is performing and utilize AI-generated recommendations for tangible improvements.

Pros & Cons

Pros Cons
Users can generate both images and text for marketing. Expensive compared to most generative AI subscriptions.
500+ prompts and 50+ templates for better outcomes. Most advanced features only available in Business plan.

Pricing

For each of the following plans, a seven-day free trial is also available:

  • Creator: $39 per seat per month, billed annually, or $49 per seat, billed monthly.
  • Pro: $59 per seat per month, billed annually, or $69 per seat, billed monthly.
  • Business: Pricing information available upon request.

Key Features

  • AI-powered brand guidelines and scanning.
  • Content repackaging and prebuilt templates for multichannel marketing.
  • AI text and artwork generation.
  • Blog writing based on audience and tone-of-voice inputs.
  • AI-powered analytics, content recommendations, and one-click improvements.
Users who decide to write blog posts with the help of Jasper can generate content based on specific audiences and tone- of- voice parameters.
Users who decide to write blog posts with the help of Jasper can generate content based on specific audiences and tone-of-voice parameters. Source: Jasper.

Glean icon.

Glean icon.

Glean

Best for AI-Driven Workplace Search

Glean is an enterprise-level generative AI solution for workplace search and resource management. With this tool, employees can easily access the internal content they need to do their jobs well, as the built-in AI intelligently caters content to the particular needs, department, projects, and other criteria of that user.

Many businesses select this tool for how well it balances robust search capabilities with personalization and enterprise security. The tool also integrates with a variety of other business software solutions, such as Slack, making it possible for users to more easily source and pull information from their most-used applications without interruption. Other advanced features include custom app builds for FAQs and AI assistance as well as quick document summaries and smart task completion.

Pros & Cons

Pros Cons
Clean and navigable user interface. Not transparent with product pricing.
Semantic understanding for personalized, internal search results. Limited customer support resources.

Pricing

Glean only provides pricing information upon request and typically requires users to complete a demo. Glean can be self-hosted or hosted in Glean’s managed cloud environment.

Key Features

  • Glean Assistant for workplace search and content summarization based on internal docs and resources.
  • Collections feature for creating libraries of related documents and links.
  • GDPR and CCPA compliance.
  • Slack integration.
  • Work Hub for announcements, people directories, calendars, recommendations, and pinned resources.
When using Glean's Assistant feature, users can quickly get recaps on specific workplace projects or initiatives, even getting granular details about involved customers and relevant documents.
When using Glean’s Assistant feature, users can quickly get recaps on specific workplace projects or initiatives, even getting granular details about involved customers and relevant documents. Source: Glean.

Notion icon.

Notion icon.

Notion AI

Best for AI Assistance & Project Management

Notion AI is a generative AI add-on for the project management and productivity platform Notion. The tool is both an AI business assistant and a creative tool that can be used to quickly mine useful information from business documents or generate relevant content to move forward with.

Its primary features are Q&A, which gives users succinct responses to their questions about internal resources, meetings, and projects; Writer, which can explain, translate, or edit content for its users; and Autofill, which helps users generate action items, content summaries, and quick takeaways from project notes and other resources.

Users can also benefit from AI templates that focus on relevant project use cases such as blog post generation, meeting summaries, pitch generation, mind mapping, and content and presentation planning.

Pros & Cons

Pros Cons
Add-on integrates seamlessly with Notion project docs and resources. Notion AI permissions cannot be customized across a team.
Autofill feature enables quick action items and summaries. No built-in chat capabilities.

Pricing

Notion AI is available as a Notion add-on. It can be added to Notion workspaces for $8 per member per month, billed annually, or $10 per member, billed monthly. A la carte and partial purchases are not possible, so you’ll need to pay for each member of your workspace, regardless of whether they need this feature.

Key Features

  • Q&A feature for quickly accessing needed information from Notion wikis, projects, and docs.
  • Autofill feature for smart summaries and note-based action item generation.
  • Writer feature for content rewriters, translations, and edits based on requested voice or tone.
  • AI templates created by Notion and other users.
  • Drag-and-drop text editor, including for generated content responses.
Notion AI's Autofill feature can quickly summarize and organize dozens of facts and key points into actionable data. For example, these next steps were generated by AI based on existing task information and documents.
Notion AI’s Autofill feature can quickly summarize and organize dozens of facts and key points into actionable data. For example, these next steps were generated by AI based on existing task information and documents. Source: Notion.

Top 4 Generative AI Tools for Developers

GitHub icon.

GitHub icon.

GitHub Copilot

Best for Coding Quality Assurance

GitHub Copilot was the first of the Microsoft Copilot technologies to hit the market and has since seen great success in the world of AI-driven coding and development. The tool is capable of transforming natural language prompts into code recommendations for all languages in public repositories. For languages like JavaScript that are widely used, GitHub Copilot is able to generate a wide range and quantity of coding suggestions.

Copilot can be used on an individual or a team basis and is priced accordingly. The tool is available as an extension for Visual Studio and Visual Studio Code, Neovim, and JetBrains IDEs; Copilot provides helpful assistance directly through the CLI.

Additionally, users can benefit from several QA features, including a vulnerability prevention system and natural language chat for code troubleshooting and optimization tips.

Pros & Cons

Pros Cons
Blocks suggestions that match public code or are otherwise insecure. The tool can get buggy if you don’t effectively divide up your code.
Free trial and reasonably affordable price for individual plan. It’s possible to get accidental personal data outputs.

Pricing

  • Copilot Individual: $100 per year if billed annually, $10 per month if billed monthly. Students, teachers, and open-source practitioners may be eligible for free access. A free trial is available to all users.
  • Copilot Business: $19 per user per month.
  • Copilot Enterprise: $39 per user per month. Requires a subscription to GitHub Enterprise Cloud.

Key Features

  • Built-in vulnerability prevention system.
  • Legacy code optimization suggestions.
  • Real-time code completion suggestions and code referencing.
  • Public code filter and IP indemnity.
  • Documentation search and summaries for Copilot Enterprise users.
In this example, the built-in vulnerability prevention system redacts and distinctly highlights code that is considered insecure. This system primarily targets coding issues related to hard-coded credentials, path injections, and SQL injections.
In this example, the built-in vulnerability prevention system redacts and distinctly highlights code that is considered insecure. This system primarily targets coding issues related to hard-coded credentials, path injections, and SQL injections. Source: GitHub.

AI21 Labs icon.

AI21 Labs icon.

AI21 Studio

Best for Task-Specific APIs & AI Text Model Development

AI21 Studio is a generative AI solution from AI21 Labs that gives developers APIs to develop and customize Jurassic-2 and task-specific models. Its pre-existing task models focus primarily on reading and writing taskwork, with the Wordtune API family of task models leading the way.

Many developers choose to work with this tool because of its enterprise-ready APIs that are easy to spin up and integrate with common tech stacks and IDEs. AI21 Studio also offers a flexible range of solutions depending on whether you want to start with a foundation model and fine-tune it, or you choose to build your own apps with Studio’s foundational task models. A large number of users choose to work with task-specific models that require no prompt engineering or fine-tuning to scale.

Pros & Cons

Pros Cons
Unlimited user seats in both subscription plans. Pricing structure is complex and highly varied.
Wide range of task-specific model types. Task-specific models are fairly limited to reading and writing tasks.

Pricing

Subscriptions

  • Starter Plan: Usage-based pricing with a minimum subscription fee of $29 per month; a free trial that includes $90 in credits for three months is available.
  • Custom Plan: Contact sales for information.

Foundation Models

  • Chat: Free.
  • Light: $0.003 per 1,000 tokens.
    • Fine-Tuning fee: One-time payment of $0.10 per megabyte of training data per training duration (measured in epochs).
  • Mid: $0.01 per 1,000 tokens.
    • Fine-Tuning fee: One-time payment of $0.50 per megabyte of training data per training duration (measured in epochs).
  • Ultra: $0.015 per 1,000 tokens.
    • Fine-Tuning fee: One-time payment of $3 per megabyte of training data per training duration (measured in epochs).

Task-Specific Models

  • Library: Free.
  • Paraphrase: $0.001 per API request.
  • Text Improvements: $0.0005 per API request.
  • Grammatical Error Corrections: $0.0005 per API request.
  • Summarize: $0.005 per API request.
  • Text Segmentation: $0.001 per API request.
  • Summarize by Segment: $0.005 per API request.
  • Contextual Answers: $0.005 per API request.
  • Semantic Search: $0.004 per API request.
  • Embeddings: $0.0001 per 1,000 tokens.

Key Features

  • Access to Jurassic-2 and task-specific language models via API and SDK.
  • Contextual answers API.
  • API summaries of texts for up to 50,000 characters.
  • Prebuilt task-specific models.
  • Private cloud hosting for Custom Plan users.
Even with massive amounts of content and data, the Contextual Answers API can quickly give users a succinct and accurate answer to questions about the text.
Even with massive amounts of content and data, the Contextual Answers API can quickly give users a succinct and accurate answer to questions about the text. Source: AI21 Labs.

Tabnine icon.

Tabnine icon.

Tabnine

Best for AI Code Completion & Refactoring

Tabnine is a generative AI assistant for coders who either want to rely more heavily on natural language prompting or speed up their processes with AI code completion that happens in real time. Code and complete functions can be suggested or autocompleted with this tool, and with natural language comments from users, blocks of code can be generated with little technical knowledge or effort.

This tool is designed with privacy, security, and enterprise readiness in mind. Users can access this tool in completely private, isolated environments that are compliant with several security standards, including GDPR and SOC 2. They can also benefit from Tabnine’s ability to absorb your team or brand’s coding style: The tool is context-aware and can make code suggestions and autocompletions that align with your typical coding patterns and any coding standards or guidelines you submit.

Pros & Cons

Pros Cons
Quick and accurate code completions save time. Limited features in free plan.
Smart awareness of context and users’ coding standards. Some users have trouble with Python code completions.

Pricing

  • Basic: $0 for limited features.
  • Pro: $12 per user per month; currently free for the first 90 days.
  • Enterprise: $39 per user per month.

Key Features

  • Context-aware code recommendations and real-time autocompletions.
  • Trained on open-source repositories.
  • Isolated, private deployment options.
  • Tabnine Chat for natural language Q&A for coding.
  • Natural-language-driven code generation.
In this example, a Tabnine user was able to ask the tool's Chat feature, in natural language, how they could improve code quality.
In this example, a Tabnine user was able to ask the tool’s Chat feature, in natural language, how they could improve code quality. Source: Tabnine.

DeepMind icon

DeepMind icon

AlphaCode 2

Best for Coding Performance & Accuracy (in Theory)

AlphaCode 2 by Google’s DeepMind is one of the foremost problem-solving and coding solutions in the generative AI space, though it is not publicly available. Compared to the original AlphaCode, which included 41.4 billion parameters and bested the performance of median-level human competitors in Codeforces competitions, the new AlphaCode is estimated to have performed in the 85th percentile in Codeforces competitions. According to the AlphaCode team, AlphaCode 2 was able to solve 1.7 times more problems than the original iteration, with the help of a “bespoke search and reranking mechanism.”

This version of AlphaCode is based on the latest Gemini LLM foundation model from Google. While it is not yet available for public use, Google has hinted that it may be available in one of its Gemini or other AI solutions in the near future – which seems highly likely, given the competitive nature of generative AI.

Pros & Cons

Pros Cons
Extensive research, training, and testing have gone into development. Not publicly available in any tools (yet).
Outperformed other solutions in competitions against human programmers. Requires significant computing power and data.

Pricing

This tool is not yet publicly available or part of any other Google tools. However, there have been hints that AlphaCode 2 may eventually be released as part of Google’s Gemini solutions.

Key Features

  • Trained and fine-tuned on the Gemini Pro model.
  • Randomized temperature parameters and targeted metadata.
  • Massive sampling from C++ samples.
  • Advanced search and reranking.
  • Semantic clustering for redundancy prevention.
AlphaCode 2 was trained on a Gemini Pro model, and then a second Gemini Pro model was used to score performance and judge output accuracies..
AlphaCode 2 was trained on a Gemini Pro model, and then a second Gemini Pro model was used to score performance and judge output accuracies. Source: Google DeepMind.

Top 5 Generative AI Tools for Creatives

Synthesia icon.

Synthesia icon.

Synthesia

Best for AI-Powered Video Creation & Avatars

Synthesia is an AI video creation platform that allows users to create videos based on their own scripted prompts. From there, the tool can use its library of AI avatars, voices, and video templates to create a realistic-looking and sounding video. As a bonus, users don’t have to have any of their own video equipment or video editing skills to use this tool.

Synthesia is most commonly used to create product marketing, training, and how-to videos for both internal and external users. For customers who need additional resources to get started, Synthesia offers a library of example videos, a help center, and Synthesia Academy tutorials.

Pros & Cons

Pros Cons
Videos can be created in 120+ languages. Occasional bugs in the authoring environment.
Considered easy to use and accessible. Some difficulties with customer support.

Pricing

  • Starter: $22 per month, billed annually, or $29 billed monthly.
  • Creator: $67 per month, billed annually, or $89 billed monthly.
  • Enterprise: Custom pricing.

Key Features

  • Over 140 AI avatar characters are available.
  • Over 120 languages and voices are available.
  • Users have the option to create their own AI avatar.
  • Prebuilt video templates are offered to users.
  • Integrations include Intercom, Mindstamp, PowerPoint, WordPress, Vimeo, and HubSpot Knowledge Base.
As you can see in this screenshot, Synthesia's AI-generated avatars are difficult to distinguish from actual humans.
As you can see in this screenshot, Synthesia’s AI-generated avatars are difficult to distinguish from actual humans. Source: Synthesia.

OpenAI icon.

OpenAI icon.

DALL-E 3

Best for Accessible Image Generation

DALL-E 3 is OpenAI’s latest iteration of its image and art generation AI tool. With this new version, users can benefit from greater nuances in generated responses, more comprehensive understanding of longer prompts, and more detailed imagery.

Another significant change: DALL-E 3 can now be used directly within ChatGPT’s paid plans, making it easier for users to generate relevant images in the tool they already use for text generation. The natural language prompting, in-depth logical reasoning, and contextual understanding that ChatGPT provides help DALL-E 3 generate more accurate and interesting imagery with minimal human intervention. And if users aren’t happy with the initial product, they can continue using ChatGPT’s interface to request tweaks to the final image.

Pros & Cons

Pros Cons
Accessible via ChatGPT. Limited image editing and manipulation capabilities.
Considered easier to use than most image generation models. Complicated requests can still generate inaccurate images.

Pricing

Pricing for DALL-E 3 depends on if you plan to use the model directly or through a ChatGPT plan. These are the options you have:

  • DALL-E 3: Between $0.04 per image and $0.08 per image.
  • DALL-E 3 HD: Between $0.08 per image and $0.12 per image.
  • ChatGPT Plus: $20 per user per month, billed monthly.
  • ChatGPT Team: $25 per user per month, billed annually, or $30 per user, billed monthly.
  • ChatGPT Enterprise: Pricing information available upon request.

Key Features

  • Natural language inputs for image and art outputs.
  • Outpainting and inpainting capabilities.
  • Available in ChatGPT.
  • Images API.
  • Option to opt personal images out of future model training.
Using their ChatGPT Plus subscription, this user was able to generate several different image versions for a fairly complicated prompt.
Using their ChatGPT Plus subscription, this user was able to generate several different image versions for a fairly complicated prompt. Source: PaulBellow in the OpenAI Developer Forum.

For a deeper understanding of the NLP sector – which is driving generative AI forward – read our in-depth guide: Top Natural Language Processing Companies

Midjourney icon.

Midjourney icon.

Midjourney

Best for Advanced AI Image Editing & Generation

Midjourney is an AI image generator and editor that is a fan favorite for its robust image editing and manipulation feature set as well as for its scalability. Some of its favorite image editing and generation features include the “Pan” feature, which allows users to extend an image without changing its existing contents, and the “Style Tuner,” which gives users the ability to review several different style options, choose their favorites, and save the code so they can repeat that style in future requests.

Other image editing tools allow users to easily update image resolution, aspect ratio, and zoom, among other image qualities.

The tool can be accessed directly through Discord, and user queries can be submitted to the queue via /commands. While this tool is only available via public Beta at this time, it is frequently updated and keeps pace with other AI image generators in this space.

Pros & Cons

Pros Cons
Free GPU hours earned by ranking images. Only accessible via Discord.
Various parameters and commands for editing images. User interface can be difficult to navigate.

Pricing

Midjourney is available at four different pricing tiers:

  • Basic: $8 per month, billed annually, or $10 billed monthly.
  • Standard: $24 per month, billed annually, or $30 billed monthly.
  • Pro: $48 per month, billed annually, or $60 billed monthly.
  • Mega: $96 per month, billed annually, or $120 billed monthly.

Additional GPU time can be purchased for $4 per hour, and free GPU hours can be earned for ranking images in Discord.

Key Features

  • Blending tool to combine qualities of multiple images.
  • Vary Region tool to edit or recreate specific sections of existing images.
  • Various image editing and manipulation tools.
  • Stealth Mode.
  • Text-based commands and parameters for image editing and resolution updates.
With the Blend tool, users can blend qualities of up to five images to create a new image. This feature is easy to use and relies on a drag-and-drop interface.
With the Blend tool, users can blend qualities of up to five images to create a new image. This feature is easy to use and relies on a drag-and-drop interface. Source: Midjourney.

For an in-depth comparison of two leading AI image generators, read our guide: Midjourney vs. DALL-E: Best AI Image Generator

Adobe icon.

Adobe icon.

Adobe Firefly

Best for Creative Content Generation

Adobe Firefly is a collection of creative generative AI solutions that has been added to Adobe Creative Cloud, specifically for products like Illustrator and Photoshop. This toolset focuses on image generation and editing for both photos and artistic projects. Both longtime and new users of Adobe products have been impressed with the general ease of use these tools bring to the table.

With Adobe Firefly, users can generate creative images, recolor vector artwork, add illustration effects to text, and update photos with a generative fill feature. Two additional features — 3D to Image and Project Stardust — are currently in the works. With these features, users will be able to generate images with 3D positioning and move objects within images, respectively.

Pros & Cons

Pros Cons
Easy-to-use interface with buttons. Monthly credits are limited.
Works seamlessly with Adobe Creative Cloud products. Some missing contents in generated images.

Pricing

  • Free: $0 per month for 25 monthly generative credits.
  • Premium: $4.99 per month, billed monthly, for 100 monthly generative credits and advanced features.

Key Features

  • Generative fill for removing and adding objects in images.
  • Natural-language-prompted artistic effects in text.
  • Text-to-image content generation and recoloring.
  • Prompts accepted in over 100 languages.
  • Generative AI capabilities in Creative Cloud products like Illustrator, Photoshop, and Stock.
In the Text Effects tool, I was able to submit my chosen text and prompt for an artistic rendering of my chosen phrase. Adobe Firefly did a good job of capturing the features and colors I requested.
In the Text Effects tool, I was able to submit my chosen text and prompt for an artistic rendering of my chosen phrase. Adobe Firefly did a good job of capturing the features and colors I requested. Source: Shelby Hiter via Adobe Firefly.

For more information about generative AI video generators, including a comparison of top tools, read our in-depth guide: Best AI Video Generators

Stability.ai icon.

Stability.ai icon.

Stable Diffusion XL

Best for Image Generation Speed & Scale

Stable Diffusion XL is the latest AI image generation model from Stability AI, a company that specializes in open-source generative AI solutions and models for image, video, audio, 3D, and language generation. This latest image model is designed to create higher-quality images that are truly photorealistic. Special attention has been paid to improving facial content generation and accuracy, as many AI image generators tend to distort human faces.

Stable Diffusion’s API is one of its most accessible, and it shows: Dozens of other companies have built their own image generation tools from a Stable Diffusion foundation. Just 1,000 API credits, purchased for $10, can be used to generate approximately 5,000 SDXL images, making it a highly scalable tool for the price.

Additionally, a new version of Stable Diffusion XL — Turbo — makes it so users can create new images and image edits almost as quickly as they can type their prompts.

Pros & Cons

Pros Cons
Strong image quality, particularly for faces. Controversies with image sourcing practices.
Turbo version available for real-time image updates. Concerns growing over company stability and profitability.

Pricing

While free online versions of this tool are available, API users will need to pay for credits. The first 25 credits are free. From there, credits cost $10 per 1,000 credits. You can calculate how much it will cost you to use Stable Diffusion XL 1.0 here.

Key Features

  • Publicly available English and Japanese models.
  • Text-to-image content generation.
  • Ability to mimic specific artistic styles.
  • SDXL Turbo for real-time image updates and edits.
  • Free tool testing via Clipdrop.
SDXL Turbo demonstration: This image updated its details in real time as I typed the prompt. Though there were limitations for length and detail on this free demo, the paid version enables users to submit detailed prompts for quick image generation.
SDXL Turbo demonstration: This image updated its details in real time as I typed the prompt. Though there were limitations for length and detail on this free demo, the paid version enables users to submit detailed prompts for quick image generation. Source: Shelby Hiter via Clipdrop by stability.ai.

FAQ: Generative AI Apps & Tools

Generative AI is a relatively new subset of the AI field, generating questions among both tech experts and laymen. These are some of the questions that most commonly get asked about generative AI tools today:

What are the real-world applications for generative AI?

Though generative AI has most commonly been used for text generation and chatbot functionality, it has many other real-world applications and use cases. Other applications of generative AI technology include image generation, music and audio generation, synthetic data creation, code building, career coaching, drug discovery and predictive studies, and customer service. Learn about the top generative AI startups and the different ways they’re using this technology.

What industries can benefit from generative AI tools?

A wide variety of industries can benefit from generative AI tools. The more generic content generation and chatbot solutions support an array of business use cases, while other, more specific solutions are being developed to serve healthcare, pharmaceutical, retail, sales, and other specific industries and sectors.

To learn more about how generative AI is used in real world business scenarios, see our guide: Generative AI Examples for Key Industries

Should your company use generative AI tools?

Whether your company should use generative AI tools is a question only your leadership, your tech team, and the rest of your employees can answer. If there’s a specific use case or way in which a generative AI tool can improve your internal processes, it’s a great idea to invest in one of these tools while they’re still free or relatively low-cost.

However, keep in mind that your company needs to establish usage rules ahead of time, especially as it relates to data security and uploading proprietary information into any of these tools. A specific AI policy for your organization can help.

For a deeper understanding of safe usage for AI in an enterprise setting, see our guide: AI Policy and Governance: What You Need to Know

Bottom Line: Top Generative AI Applications & Tools

Generative AI applications and tools can fulfill a variety of project requirements and tasks for both professional and personal use cases. With so many tools currently available — especially with free trials and limited versions — now is the time to test out these applications and determine if they can optimize your business operations.

Regardless of the generative AI tools you decide to invest in, the most important first step business leaders can take is to communicate with employees about the investment and what it means to the company. Generative AI currently can’t and shouldn’t be adopted to take over employee jobs; instead, it’s a great supplement for research, coaching, and creative content generation.

Teach your staff how to use this technology responsibly and effectively, and you’ll be surprised by how much generative AI can improve existing processes and work.

To gain a deeper understanding of the AI app sector, read our guide: Best AI Apps for Mobile

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