By using chatbots, supply chain professionals can provide personalized assistance and support to customers, answering questions about products, pricing, and more. Chatbots can also be integrated into websites or mobile apps, allowing customers to interact with the supply chain entity in a conversational way.
Additionally, AI can help supply chains create search-friendly website copy and product descriptions, create content for email marketing campaigns and social media posts, make recommendations based on browsing history as well as research and compare products, and provide simple virtual customer support. Conversational AI can also engage visitors on a supply chain’s website immediately and help supply chains attract and engage potential customers.
Furthermore, generative AI is revolutionizing supply chain operations by accelerating intuitive conversations between supply chain decision makers and virtual assistants, enabling fast and fact-based actions. These innovations empower supply chain professionals to focus on complex problem resolution, the continuous improvement of workflow designs, and augmenting AI models.
