Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge the gap between web engagement and revenue teams.
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According to a Salesloft blog post,the companies plan tocreate the first AI-Powered revenue orchestration platform that serves the entire buyer journey. Through the new combined solution, the companies intend to help sellers engage buyers earlier and more accurately throughout their buying journey with tailored messages for a personalized buying experience.
“This acquisition will fundamentally change how B2B buyers and sellers engage, but also how sales and marketing teams come together to drive pipeline efficiency and revenue outcomes,” said David Obrand, CEO of Salesloft, in a statement. “We are both focused on continued innovation, and together, our customers will experience improved consistency and repeatability throughout the entire buying journey all while allowing them to focus on what only they can do — guiding buyers, forming relationships and establishing trust.”
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