Totogi unveils BSS Magic – TelecomTV

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  • The platform harnesses a wide range of Generative AI technologies to enable operators to create a fully custom BSS, without the expensive cost

Austin, Texas – Totogi, the leading innovator in AI-powered SaaS-based telecommunications monetisation software is proud to announce the launch of BSS Magic, a groundbreaking platform that revolutionises the telecom sector with the first fully AI-generated custom Business Support System (BSS), eliminating the time and prohibitive costs typically associated with traditional BSS implementations. Facilitated by an intuitive conversational AI interface, BSS Magic simplifies the BSS construction process by leveraging five types of Generative AI (GenAI) technologies. Its showcasing at GSMA’s MVNO Summit on February 28 during MWC24 makes a significant step forward in Totogi’s commitment to industry innovation.


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In a market crowded with BSS vendors challenged by rising costs, complex interfaces, and rigid systems lacking flexibility, BSS Magic stands out as Totogi’s innovative solution, offering a streamlined and cost-effective approach tailored for modern telcos. Leveraging the simplicity of natural voice commands, BSS Magic is able to automatically generate the necessary software code to produce the precise BSS needed – without requiring engineering expertise. This advanced AI platform integrates several types of GenAI, including Natural Language Processing (NLP) and Generation (NLG), computer vision, code generation, and advanced avatar rendering. It functions as an Integrated Development Environment (IDE) powered by AI, removing the dependence on skilled programmers and making BSS development accessible, customizable, and cost-efficient for everyone.

Danielle Rios Royston, acting CEO of Totogi, will demonstrate BSS Magic’s capabilities at the MVNO Summit, showcasing its conversational AI interface by creating a BSS on stage. This demonstration will highlight the platform’s ability to empower Communication Service Providers (CSPs) to rapidly develop customized BSS solutions through simple conversations with an AI avatar.

Key features of Totogi’s BSS Magic:

  • Telco-trained advanced AI model: Utilises a Retrieval Augmented Generation (RAG) model that draws on extensive telecom knowledge to understand and generate the needed BSS components through natural voice commands. This AI acts as a foundation for creating and coding BSS logic and interfaces, simplifying complex software development into conversational interactions.
  • AI code generation: Significantly reduces development time from months to minutes, delivering bug-free, fully customized BSS code swiftly and automatically.
  • Conversational AI interface: Makes creating a BSS as simple as having a conversation, accessible to all business users, regardless of technical skill.
  • Seamless extensions: Allows for easy integration of additional components, such as payments and customer support, enhancing the BSS stack with minimal effort.
  • Easy migrations: Facilitates smooth data transitions from legacy systems, overcoming common implementation challenges.

“BSS Magic is not just an advancement in BSS technology; it’s a paradigm shift in how MNOs and MVNOs manage their customer-facing applications,” said Danielle Rios Royston. “Totogi democratizes BSS app creation, putting the power in the hands of business users and allowing CSPs to focus on what matters most: monetization and customer service. Totogi leverages a comprehensive suite of GenAI technologies to redefine what’s possible in telecom software.”

Totogi continues to lead the telecom industry with its application of GenAI, following the successful launch of Plan Sidekick in 2023. Join Totogi at MWC24 to experience BSS Magic firsthand in Hall 2, Booth 2B72 from February 26, and don’t miss our on stage demonstration at the GSMA’s MVNO Summit on February 28. For more information, visit and

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