Amazon unveils its groundbreaking AI-powered shopping assistant, Rufus, which aims to enhance the mobile shopping experience by providing conversational search capabilities. Notably, Rufus leverages a sophisticated large language model trained on Amazon’s extensive product catalog, customer reviews, and web data.
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“You can carry on a conversation with Rufus on other related or unrelated questions, and it retains context coherently. You can sift through our rich product pages by asking Rufus questions on any product features, and it’ll return answers quickly,” said Amazon CEO Andy Jassy.
Rufus allows users to ask questions conversationally, facilitating seamless discovery and exploration. This innovative assistant enables customers to seek specific product details, receive recommendations, compare product categories, and obtain guidance for special purchases. By integrating Rufus into its platform, Amazon prioritizes customer-centric innovation, empowering users to navigate the vast array of products available quickly and efficiently.
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