Conversational AI: Transforming engagement in pharma marketing – MM+M – MM+M Online

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Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in mind, providing an interactive journey for patients and providers on


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